Programs Special One-Day Events
Wednesday April 27, 8:30 - 11:30AM @ Hatch Fenway, 401 Park Drive, 8th Floor East, Landmark Center, Boston
Coming up with product ideas is easy. Coming up with good product ideas is harder.
Even good ideas are often based on assumptions: assumptions that a product or service will match people’s needs; that users will understand, engage with, and adopt them because it provides meaningful value and integrates with their lives.
The workshop is run in collaboration between TCN and The MEME Design, a group that helps create and validate good product ideas by testing those assumptions, and helping entrepreneurs refine and drive them to success.
Using the MEME’s processes and expert tools, you will get a chance to learn key techniques to validate your own products and methods, with a select few even getting the opportunity to workshop their own product and service ideas in a group, with The MEME’s expert help.
At this session you will
- Learn how to go deep on and understand better who you’re designing for.
- Use our tools to look at the chosen problem or need from multiple angles in order to generate more and better solutions.
- Learn ways to isolate the most critical product or service features from more peripheral ones.
- See how to create a prototype strategy that will help to test whether the product resonates with users in the intended way.
Who should attend
Entrepreneurs, Founders, Innovators, Product Managers, UX Managers, Designers, Developers and Engineers
Facilitators:
Carlos Cardenas - Carlos’ career has focused on the connections between technology, design and the human experience. He is currently the Vice-president of THE MEME Design, a strategic design consultancy focused on helping organizations discover opportunities for innovation and on developing new products and services. Clients include Samsung Electronics, LG, Microsoft, iRobot, Dana-Farber Cancer Institute and Boston Children’s Hospital. He has been guest lecturer and panelists at the Harvard Graduate School of Design, Stevens Institute of Technology, and at the IDSA’s international conferences, teaching and speaking about strategic design research, experience design, and innovation. Prior to joining THE MEME he was co-founder of CAPO design as well as UX researcher at Harvard’s Center for Design Informatics.
Darryl James, Strategist/Problem Solver/Provocateur. Darryl serves as lead design strategist and in so doing, gets his daily mental calisthenics by hunting down the most abstract overarching insights and connecting them with the smallest of project details.
With a diverse background in journalism, neuropsychology, anthropology and design research, it’s both his business and pleasure to capture salient themes and wind them together into a story that will shape the offering and carry it into consumers’ hearts and minds.
Suzanne Schechtman Senior Design Researcher. Suzanne leads design research at THE MEME, offering a human-centered approach to research operation. Suzanne offers a unique perspective on how people interact with technology, and how design can in turn influence their behavior, attitudes, and overall well-being. At THE MEME, she has brought her training and expertise in psychology and applied research to numerous projects, employing both quantitative and qualitative research methods to uncover insights about people within their designed context. In her professional life, she has tackled a range of experience design challenges, from digital media and product design innovations to interior design, architecture, and facility planning strategies.
Please note that TCN events are open to entrepreneurs and investors only, or approved guests of TCN. Service providers of any type must join TCN as a Sponsor. Email [email protected] for details.
