Crowdfunding: How to Plan & Launch a Successful Campaign with Indiegogo, The Grommet, NetCapital & Rocketbook!
November 29 @ 6:00 pm - 8:00 pm
at Workbar Cambridge
Free - $35Event Navigation
Crowdfunding has become an increasingly popular funding strategy for early stage entrepreneurs — but it’s not a guaranteed success. Learn strategies to create an enticing campaign that will resonate with your audience and provide your business with the capital it needs to keep growing!
Questions that will be covered include:
- Is crowdfunding right for me?
- When is the best time to launch a campaign?
- What research should I do prior to launch?
- What kind of support or team do I need to create a successful campaign?
- What types of rewards should I offer?
- What can I do to improve my campaign while it’s still live?
- I failed to reach my goal- what went wrong?
- How can I leverage a successful campaign for follow-up investment?
Ryan DeChance
Senior Discovery Manager at The Grommet
Ryan is the Senior Discovery Manager for The Grommet, a online product launch platform that promotes new consumer products every weekday. Since 2008, The Grommet has launched more than 2,000 products (or “Grommets”) in 16 categories. Ryan is responsible for sourcing, pitching, and negotiating new kinds of partnerships between Makers and The Grommet. He focuses on electronics, fitness, toys, and food and has a strong appreciation for product design and innovation.
Joe Lemay
Co-Founder and CEO at Rocketbook
Joe is Co-Founder and CEO of Rocketbook, a microwave-to-erase notebook, that raised $1,889,030 between Kickstarter and Indiegogo. In November of 2016, Rocketbook climbed to be the #1 selling notebook on Amazon.com, beating out brands such as Moleskine, 5-Star and Mead. In November 2017, The Rocketbook Everlast raisesed over $2.5mm in pre-orders, breaking Wave records as the #1 office/school product in crowdfunding history.
Sarah Meister
Hardware, Design, and Technology Growth Manager at Indiegogo
Sarah is a Hardware, Design and Technology Growth Manager at Indiegogo, a crowdfunding platform that has helped hundreds of thousands of entrepreneurs go from idea to market since launching in 2008. Sarah works with technology companies from around the world to bring their ideas to life. Before Indiegogo, She was Head of Projects at Vann Alexandra, a creative agency for crowdfunding campaigns, where I worked on over 30 campaigns with a variety of different clients across film, technology, design, and publishing. Prior to that, she worked in post-production and live TV as well as freelance public relations, e-commerce, social media, and marketing.
Chaim Letwin
Assistant Professor, Management and Entrepreneurship at Suffolk University Sawyer School of Business
Chaim Letwin is an Assistant Professor of Management and Entrepreneurship at Suffolk University Sawyer School of Business. He has a passion for entreperenurship and teaches courses on Entrepreneurial Cognition, Entrepreneurial Finance and Crowd-Funding, and Ethical Leadership.
Jason Frishman
Founder at NetCapital Systems LLC
Jason Frishman is the founder and CEO of Netcapital. Netcapital is a new way for friends, family, and customers to invest in companies—and for companies to raise money by building communities. Jason has been mentoring, advising, and investing in early stage companies to help them raise their first capital for over three years. He founded Netcapital to reduce the systemic inefficiencies he saw in the way early stage companies access capital through his experience as a coach and mentor.
Jason holds advisory positions with leading organizations in the financial technology ecosystem, and has conducted speaking engagements as an external expert with Morgan Stanley, University of Michigan, The Capital Network, and others.
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